Trust Flow vs Citation Flow for Domain Due Diligence

Trust Flow and Citation Flow are Majestic metrics designed to be read together. They can help you choose which backlink profiles deserve inspection, but they cannot tell the full story of a domain.

What Trust Flow represents

Majestic describes Trust Flow as a quality-focused score derived from the link graph and proximity to trusted seed sites.

What Citation Flow represents

Citation Flow models link influence or popularity based on the link network. A high value can arise from substantial link activity without proving that the links are topically useful or clean.

Why ratios are only a screening device

A large gap between the metrics can be a reason to investigate, but Majestic cautions against jumping to conclusions without assessing the wider backlink profile.

Open the links

Use Flow Metrics to prioritize the review, then inspect referring pages, anchors, relevance, history and whether important links are still live.